CEMEX Ventures aims at digitization & sustainability in construction material management through follow-on investment in Soil Connect

  • Soil Connect is a solution for the high costs and inefficiencies associated with the transport and management of materials like soil from excavation grounds; it´s the first, and only, institutionally backed digital marketplace focused on the multi-billion-dollar soil and aggregates industry.
  • The startup added an eTicketing module that further eliminates all paper-based transactions regarding dirt and soil management, and the eRegulatory module, which facilitates the compliance with authorities to enhance transparency in the US construction waste value chain.
  • Their solution, which prevents demolition materials to end in landfills, is experiencing a rapid adoption across the Unites States, efficiently connecting built professionals through their one-stop shop marketplace for all things dirt-related.

September 30, 2021. New York, USA— Soil Connect, an innovative digital marketplace connecting those who have soil, aggregates, and other building materials with those who need it, just announced a new round of investment. The strategic funding round includes the participation of CEMEX Ventures, Heartland Ventures, TIA Ventures and AB Investment Group, previous investors from the startup, and welcomed new investors Romulus Capital/Equipment Share and ARKA Ventures.

This funding round will allow the US based startup to continue to build out its technology, product infrastructure and team to advance its mission to be a one-stop shop for all things dirt-related. Soil Connect´s solution helps digitize all excavation material management and promotes a circular economy approach within the use of soil and aggregates, as it gives these materials a new life, generates a more responsible use of waste and resources, and prevents them from ending up in landfills, ergo reducing its carbon footprint significantly.

Soil Connect solution´s the perfect opportunity to continue boosting CEMEX´s offer to its clients by adding a service that makes them easier to “play in the dirt”. By digitizing the process of looking and disposing for materials that come from demolition projects, the startup facilitates the interaction amongst built professionals who can acquire and sell their soil and aggregates based on distance and product availability. Also, by transacting at shorter distances and limiting the amount of waste that goes to landfills, Soil Connect helps CEMEX achieve it net-zero goal of 2050.

CEMEX Ventures trusts in the ease of use and great value the platform offers for industry professionals. As a pilot project is currently being tested in Florida, CEMEX´s corporate venture capital continues to bet on digital solutions for all the stakeholders in the construction sector.

Soil Connect brings to the table a solution that tackles critical pain points in the industry: paper-based transactions regarding dirt and soil management, and materials´ compliance with authorities to enhance transparency in the US construction waste value chain.

The startup´s eTickets product continues to prove highly beneficial by digitizing contractors’ entire administrative workflow. More so, they continue to make progress expanding its offering with the introduction of its patent-pending eTicketing module, which eliminates paper tickets and automatically captures and saves essential truck, load and route data, allowing users to easily share with regulatory bodies and other stakeholders. The company’s ability to continue to innovate has further enhanced its value proposition and fueled the expansion of its user base.

“We like to work with entrepreneurs who understand the real problems in the construction field. With Soil Connect, we´ve found a startup that takes on the challenges with this mindset thanks to the knowledge of the industry from Cliff Fetner, their founder and CEO, as well as their team members” expressed Gonzalo Galindo, Head of CEMEX Ventures. “Combine their expertise with the newly integrated modules, which we see as the main drivers for a scalable growth of the solution across United States, plus a clear response to the millions of tons of materials that are generated in excavation projects, and we have a solution in our portfolio that allows us to more efficiently, responsibly and cost effectively manage waste and materials” he added.

For more information on the Soil Connect digital marketplace, eTickets, eRegulatory and its expanding suite of services, visit www.soilconnect.com.

About Soil Connect

Soil Connect is the first and only institutionally backed digital marketplace focused on the multi-billion-dollar soil and aggregates industry. The platform was created to solve the high costs and inefficiencies associated with the transport and management of soil, aggregates, and other materials. Founded by third-generation builder and developer Cliff Fetner, the app connects those who have soil and aggregates with those who need it. The marketplace offers a seamless and streamlined solution for excavators, contractors, developers, landscapers, and other building professionals to network and transact with one another while saving time and money and positively impacting the environment.

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